Amos, graphic and digital design

I’m Amos, a Toronto-based graphic and UI/UX designer working at the intersection of brand identity, campaign creative, digital experiences, and print. I take projects from visual concept through delivery, connecting creative direction with the layouts, interactions and production decisions that make it work. My practice balances expressive ideas with clear communication, reusable systems and careful execution.

At Rothmans, Benson & Hedges (RBH), I develop IQOS and retailer-targeted campaigns across key visuals, digital communications, motion and print. I work with marketing and creative stakeholders to clarify priorities, reconcile feedback and carry creative direction through to production. My focus is a coherent system of assets that supports the campaign across formats, while working within established brand and review requirements.

That experience sits alongside editorial and print work for TEACH Magazine, digital communications for the Shanti Bhavan Children’s Project, and brand and interface design. Across these settings, I bring the same focus: understand the audience, establish a strong hierarchy, and make every design decision support the message.

My approach connects exploration with execution. I move between brand concepts, interface layouts, motion, and production with an eye for both the larger system and the details within it. Figma, Photoshop, Illustrator, and InDesign form the core of my practice, supported by After Effects and HTML.

I studied graphic design at Centennial College, building on years of independent experimentation with art and visual communication. Photography and cultural exchanges in Japan and South Korea continue to inform how I see composition, context, and the different ways people connect with design.