BRAND LOGO

As my portfolio continues to evolve, I wanted a fresh visual identity that better reflects my current creative direction while maintaining a connection to my past work. This self-directed rebrand was an opportunity to refine my personal branding, aligning it with the stylistic shift I aim to explore in my future projects.

Moving away from my usual pastel color palette, I opted for a bold orange-red—a recurring color in my work that feels both energetic and confident. This choice provides a strong visual impact while reinforcing a sense of continuity from my previous branding. For typography, I chose Futura-Medium for my lettermark. Its clean, geometric form aligns with my shift toward a more structured and composition-driven design approach.

The logo was loosely inspired by Joy Division’s Unknown Pleasures album cover, originally designed by Peter Saville. While not a direct reference, I was drawn to its layered, abstract, and rhythmic visual structure, which mirrors my growing interest in geometric compositions and dynamic line work. This influence helped shape a design that feels modern yet personal, blending structure and movement in a way that reflects my evolving aesthetic.

While this logo may not fully represent my portfolio at this moment, it serves as the first step toward experimenting with new stylistic approaches—blending structure, movement, and intentional composition. This rebrand is not just about aesthetics; it’s about setting a creative foundation for future exploration and growth. It marks a new phase in my design journey, where I aim to push boundaries, refine my artistic voice, and embrace a more deliberate approach to composition and form.