For this fictional campaign, Ink of the East, I designed a cohesive visual identity that seamlessly merges traditional Japanese aesthetics with a modern, minimalistic approach. The MET Museum Rentals subdivision allows patrons to borrow invaluable Edo-period watercolor paintings, making historical art more accessible to the public. This initiative bridges the gap between art appreciation and interactive engagement, offering a new way for users to connect with heritage pieces.

The campaign’s primary deliverable was an 8.5” x 11” printed catalog, meticulously crafted to highlight each available rental piece with detailed descriptions, historical context, and rental pricing. The visual design draws inspiration from traditional ukiyo-e prints, using delicate textures, subtle gradients, and traditional Japanese typography to reinforce authenticity. Alongside the print version, I developed an interactive PDF, enabling users to digitally browse the collection and seamlessly submit rental requests. The interactivity enhances user convenience, creating a modern touchpoint for engagement with historical art.

This project embodies a fusion of historical reverence and contemporary functionality, ensuring that art lovers can appreciate these works in a way that feels both immersive and accessible.